"Cosmetic damage only"
The adjuster agrees there are hail dents, but says they don't affect how the roof works, and your policy excludes cosmetic damage.
What we do: First, read your policy. Not every policy has a cosmetic exclusion. Then we look for what's functional: cracked paint and coating, dented seams and laps, and damage that lets water in.
"No damage to the panels"
On ribbed panels and lighter hail, the dents are hard to see from the ground or in flat light.
What we do: We chalk and photograph dents in low-angle light so they show up, and measure them on the panels, trim, vents and gutters.
"Loose fasteners are maintenance"
Backed-out screws and worn washers on exposed-fastener roofs get blamed on age.
What we do: Wind flexes panels and works fasteners loose. We document the pattern, which side of the roof it's on, and how it lines up with the storm.
"Wind damage is pre-existing"
Lifted panels, bent trim and torn seams get called old damage or bad installation.
What we do: We show fresh bends, torn fasteners and displaced trim, and tie them to wind reports for that date and location.